The co-founder, Dani Boksjö, grew up in Brazil, where she spent her childhood surfing. She is now living in the small township of Yanchep, a beautiful community 55km north of Perth, full of wild flowers, native fauna and good waves. She completed her Certificate in Beekeeping in 2018 and became involved with the Cooperative Research Centre for Honey Bee Products in Yanchep. With years of sun exposure catching waves in the Atlantic and Pacific Ocean, Dani realised there was a shortage of skincare products that aims to prevent the development of sun damage, blemishes and hyperpigmentation. She remembers her sun-loving vovó (grandma) Jaci (moon), who created natural home remedies, using honey, avocado, pawpaw skins, beeswax and propolis to make her own face, body and hair masks. With a bachelor degree in science and a love for the bees and their work, Dani began developing research-based formulas, combining science with ancient remedies and the power of nature.